Daria
Kritsuk
Kritsuk
Branding, Marketing and Graphic design
FMCG
Fashion
Restaurant industry
Sport & Fitness
Beauty industry
Presents
Business
FMCG
Fashion
Restaurant industry
Sport & Fitness
Beauty industry
Presents
Business
about me
Hi, I’m Daria! I have 11 years of experience as a marketing director in start ups and working businesses. Some projects were led by me from the start, while others were joined in midst of crises and I helped to put it back on track.
I love creating new brand image and see my clients fall in love with their business all over again.
I love creating new brand image and see my clients fall in love with their business all over again.
education
Ural Federal University
- Higher diploma, Advertising And Public Relations (2008-2013)
- Mini MBA diploma, Master of Company Management (2015-2016)
I’m happy you visited my page! Below you can have a look at the portfolio of my latest projects:
1. FotoForm
Photobook
printing service
(iOS App)
printing service
(iOS App)
Founded start up in 2015
The name of the brand was born from combination of words Photo and Format in a new playful way. Initially brand logo incorporated Google colors to build customer trust and loyalty, but eventually evolved into the sleek design reflecting changes in customer taste and minimalism trends.
Brand name and identity
Application mode and
interface
interface
Marketing research, clients analytics, technical task, Art directing
- In the first year, the FotoForm organically earned a place in the top 3 of “a gift for a holiday” category in AppStore
- we got 20% loyal clients, with repeat orders within a year
Promotional materials
Art directing, design
Personal card
to order
to order
School of extreme sports
2. Sector X
Leading brand identity and marketing campaigns since 2021
Sector X is a school of extreme sports that offers training in snowboarding, skiing, skateboarding, wakeboarding and trampoline.
The brand name needed to reflect that diversity, so X stands for all extreme sports taught there.
At the same time the competitive advantage of the school is that it provides it’s services in a private section of a public space, thus Sector - “ an area or portion that is distinct from others”.
The current bilingual logo formed after preliminary market research, which showed that potential clients responded better to the mix of Cyrillic version of Sector (“Сектор”) and Latin X.
The brand name needed to reflect that diversity, so X stands for all extreme sports taught there.
At the same time the competitive advantage of the school is that it provides it’s services in a private section of a public space, thus Sector - “ an area or portion that is distinct from others”.
The current bilingual logo formed after preliminary market research, which showed that potential clients responded better to the mix of Cyrillic version of Sector (“Сектор”) and Latin X.
Brand name and identity
Main logo
Subsidiares logo
Marketing plan and
implementation
implementation
Identified and planned differentiated and impactful marketing strategies/materials:
- Events
- Collaborations with strong local brands
- Media
- Branding merch
- Google Ads
- Target, blogging
- Design ad and POS materials
Marketing campaign
for school championship
for school championship
PR Goals
In February 2022 I had to rethink marketing, after some convenient platforms for advertisement have left Russian market.
With a limited budget and tight deadlines, I was pushed out of comfort zone but it yielded great results. The revamped marketing strategy helped the school to get featured on a local TV channel.
With a limited budget and tight deadlines, I was pushed out of comfort zone but it yielded great results. The revamped marketing strategy helped the school to get featured on a local TV channel.
The school partnered with a chain of grocery stores with the large market share in the city, and ads were placed in stores without charge, in addition, we make a loyalty program for store employees.
The school also partnered with sports stores to get a loyalty program for our clients.
3. Theater of flowers
Premium flower boutique
Rebranding and marketing support in 2019
The task was to save the outdoor sign and add esthetic in identity.
New identity
Before
After
4. Mr Chang and King Kong pizza
Panasian and Italian restaurants
Marketing
Support brand awareness and increase number of loyal clients.
- Annual marketing and media strategy planning;
- Budget control and smart allocation of limited funds;
- Analysis of consumer behavior;
- Case studies;
- Leading stuff to achieve marketing goals;
- Event planning;
- SMM and SEO support;
- Participation in local and international restaurant award competitions, top 100 of Russia, top 10 of Ural region.
Position of art director 2018-2019
Event gallery
Birthday party
Staff at Halloween party
Me at World women's day
World football championship
Bar opening - blogger in the bar
Weekly Pizza cooking master class
Show kitchen with star-chef
Staff at Halloween party
Me at World women's day
World football championship
Bar opening - blogger in the bar
Weekly Pizza cooking master class
Show kitchen with star-chef
Menu
Art directing, design
5. Meloch Toys
DIY wooden toy set
Founded start up in 2021
There is an old Russian proverb that says “happiness is in the little things”. “Meloch” translates as “little things”.
The idea is for parents to spend quality time with their children and build a strong connection while creating wooden toys together.
“Me” in the logo represents a parent hugging their child with love.
The idea is for parents to spend quality time with their children and build a strong connection while creating wooden toys together.
“Me” in the logo represents a parent hugging their child with love.
Brand name and identity
Promotional materials
and content making
and content making
Art directing, graphic design, photo shooting
Manual card
Box sticker
